In this episode of the Generosity Podcast, Todd McMichen is joined by Ray Gary, CEO of iDonate. During their conversation, they discuss the expectations of a giver, particularly in the next generation, with a focus on crowdfunding, social media, and events integration.
“Whether we like it or not, we have short attention spans and we process a lot of information.”
“Every time you make a supporter take an extra step, you are creating friction in the process.”
“One of the first things you can do is put a big give button at the top of your website.”
“Take the friction away and make it simple for somebody to give.”
“At the end of the day, the message still matters. Make sure the message is clear and concise and the reader understands what the impact is of what they are giving to.”
“The money can still go to your budget, but let the person see the face of what they’re giving so that it inspires their heart to give versus just writing a blank check to an operating budget which does nothing for them from a heart standpoint.”
“Turn your spreadsheet of a budget into a descriptive word and a picture.”
“Think about how you can put together some events for passionate causes your church is about, because the next generation wants to gather together and see the difference you are making in a certain area.”
Ray is the CEO of iDonate, a company that provides nonprofits with technology solutions to do more good in the world. Ray’s experience in launching, building and helping businesses succeed spans nearly three decades, including various leadership positions in technology companies. Previously, he served as President of the Venture Capital group of Koch Industries, one of the nation’s largest private companies, where he oversaw numerous technology investments. Ray currently serves as a Board member of the Highland Park chapter of KLIFE – a faith-based ministry for students and also sits on the Board of the greater Baton Rouge/LSU area Young Life ministry.
Generosity by Lifeway (https://lifewaygenerosity.com)
Charity Shock by Bill High and Ray Gary (https://www.amazon.com/Charity-Shock-Critical-Revolutionizing-Fundraising/dp/1987521498/ref=sr_1_1?keywords=ray+Gary+charity+shock&qid=1571067254&sr=8-1)