In this episode of the Generosity Podcast, Todd McMichen is joined by Michael Baker, the lead digital fundraising strategist at iDonate. During their conversation they discuss peer-to-peer fundraising and how to navigate it.
“The more we can make it easier for the donor, the more likely they are to convert and actually give a gift.”
“Crowd funding campaigns are for something very specific. Everybody is driving to one particular page and there is one overall goal.”
“In a peer-to-peer campaign I want it to be for a unique cause, but I am going to invite individual members of the church to create a page.”
“Both of these models succeed best when leadership gets involved.”
“In 2019, Giving Tuesday raised $511 million dollars online.”
“The thing that makes Giving Tuesday campaigns work for nonprofits and churches is a deadline, a specific goal, and a matching gift.”
“We can’t assume that anybody hears our message the first time. We have to say it again and again and we have to say it on a lot of different channels.”
Michael Baker has been in the fundraising business for 17 years. He has worked for several agencies serving faith-based non-profits and has worked for World Vision US. He is passionate about helping non-profits reach their potential and impacting the world around them. Michael lives in the Dallas area with his wife and 4 children.